Puerto Rico's TV station
- Project Year
- 2016
- Script
- Latin
- Date
- May 2016
- Type Design and Creative Direction
Go to Veronika Burian TypeTogetherVeronika Burian
Go to José Scaglione TypeTogetherJosé Scaglione
TypeTogether and Design Sessions studio collaborated in the development of a logotype and an associated type family for the government-owned TV channel and Radio stations of Puerto Rico. The resulting unicase type family, WIPR Unicase, was built taking into consideration the old brand of the TV station. It has several alternate lettershapes that allows for a more tailored approach in the creation of sub-brands.
A contemporary identity rooted in history
WIPR Unicase was developed as the typographic cornerstone of a complete visual identity system for Puerto Rico’s public broadcasting network, WIPR. Rooted in the station’s rich history dating back to 1949, the custom typeface draws inspiration from the original WIPR insignia while reinterpreting its spirit through a contemporary geometric unicase design. The project revived the legacy of one of Puerto Rico’s most important cultural media institutions with a visual language designed for television, print, digital platforms, and public communication.
Brand development since 1949
Building a cohesive typographic ecosystem
Designed specifically for on-screen clarity and recognisability, WiPR Unicase combines uppercase and lowercase forms into a single fluid alphabet, creating a distinctive voice that feels both modern and approachable. Its compact proportions, soft geometry, and carefully balanced rhythm allow the typeface to perform consistently across broadcast graphics, channel IDs, promotional campaigns, and environmental applications.
Beyond typography, the project established a cohesive visual ecosystem inspired by Puerto Rico itself. Organic references to the island’s silhouette, gestural forms, and a vibrant yet refined colour palette gave the identity a uniquely local character while maintaining the functional precision required for a contemporary media network. Circular graphic devices derived from the historic logo became flexible containers for messaging, signage, and motion graphics across the entire broadcasting system.
WIPR Unicase was conceived not only as a logo typeface, but as an operational tool for communication. It was deployed across channel branding, lower thirds, newsroom graphics, merchandise, vehicle liveries, social communication, and promotional material, creating a unified voice throughout the broadcaster’s many touchpoints. The result is a system where typography, motion, colour, and identity work together seamlessly — balancing cultural memory with contemporary media presence.
The project reflects TypeTogether’s approach to custom type design: creating expressive and technically robust typographic systems that grow naturally from the cultural and functional realities of each client. For WIPR, this meant transforming historical references into a living broadcast identity capable of speaking to new audiences while remaining deeply connected to Puerto Rico’s visual heritage.
